Sustainability
Projection House > Sustainability
Our Sustainability Strategy
We profoundly appreciate the exceptional vision of the UAE leaders and thank the relentless our company is committed to its focus on integrating sustainability across our business to propel our success and differentiate us from our competitors. Sustainability is a constantly evolving process and we have tried to create an adaptive, objective, and result oriented sustainability strategy. It is forward-looking, pro-active, expansive, and constantly evolving to help our organization shape itself into a cohesive, sustainable unit which contributes positively to the benefit of all the stakeholders.
As we journey towards a sustainable future, we are further aligning and refining our focus and evolving our ESG strategy to meet the potential risks, challenges and opportunities that lie ahead. We believe that management of significant sustainability issues has the potential to affect our profits, assets, liabilities, and cost of capital, therefore impacting long-term value creation.
We believe the integration of ESG considerations throughout our operations are integral to our strategic alignment. We are in the process of conducting a comprehensive assessment of our significant ESG topics guided by the disclosures recommended under TCFD and SASB. This assessment will include a benchmarking analysis of peer practices, industry trends and regulations, and our strategic priority objectives. This process included the identification and prioritization of ESG topics that were deemed to be of importance to key stakeholders and of significance to our impact on environmental, social, and governance considerations.
Sustainable Development Goals
Task Force on Climate-Related Financial Disclosures
We are focused on measuring and subsequently reducing our GHG emissions, and on understanding and mitigating climate change related risks. Therefore, we are adopting the recommendations from the Task Force on Climate-Related Financial Disclosures (“TCFD”) to effectively guide and measure our progress towards our emissions reduction targets. Beginning with governance, followed by strategy, risk management, and specific metrics, we will continue to consider the impact of climate change on our business.
Year-round Circle of Sustainability
(12 Months – 12 Habits)
a. Water Break: Stay Hydrated! (January 2023)
Our "Stay Hydrated" campaign promoted regular water intake among employees. We installed a digital alarm to remind them to drink water every 2 hours. Additionally, we replaced plastic bottles with eco-friendly glass bottles, supporting sustainability and reducing carbon footprint.
b. Eye Break: Blink & Love your eyes! (February’ 23)
Projection House raised awareness for eye care, as 80% of what we perceive comes through our sense of sight – OUR EYESIGHT. We emphasized the benefits of comprehensive eye care by educating our employees about ocular health in detail and initiated the scheduled (daily) 3-minute breaks at 10:30 a.m. and 3:30 p.m. to reduce eye strain and improve vision. This initiative aligns with SDG 3 (Good Health & Well-being) and the National Agenda Pillar of 2030
c. Month of giving for a cause, ‘Global Water Crisis’ – AED 1/- Per Day (March’ 23)
Giving is a gift, and every dirham counts - Our employees enthusiastically participated in the AED 1/- per day initiative to support the global water crisis, which had a significant impact. Water is a fundamental human need and a driver of sustainable development, yet more than 40% of the global population is projected to experience water scarcity in the future. In addition, 31% of schools lack access to clean water. Every minute, a newborn baby dies from an infection caused by a lack of safe water and an unclean environment, affecting 2.3 billion people. (WHO, 2015).
If 40% of the population of the United Arab Emirates, out of a total population of 10 million, contributes AED 1/- Dirham per day, which is AED 4 million per day, we can attain AED 40 million in ten days and AED 120 million in a month – A Momentous Effect. We believe we can overcome these odds with the assistance of Suqia**. This initiative was consistent with the 2030 National Agenda Pillar. Everyone is invited to join and produce a ripple!
d. Community Connection – Visit to Old Age Home and CPR Training (April’ 23)
Projection House arranged the visit to the Old Age Home during the blessed month of Ramadan to inculcate the ways of connecting to the community and showing
This initiative was further strengthened by implementing CPR training in our workplace so that employees will be able to manage emergency situations and be useful to fellow humans in hours of need. These principles support SDGs 1, 2, 3, 4, 10, and 11, focusing on poverty reduction, quality education, good health and well-being, and sustainable development. They align with the National Agenda Pillar of 2030.
e. Unleash the potential of Investment (May’ 23)
Begin your journey by saving one day salary.
Projection House encouraged and educated all the employees on the virtue of budgeting and investment – a habit that cultivates the sense of order, trains to forethought and improves the life quality.
If you have not yet begun investing, start with your One Day's Salary, which is 3% of your salary. With this initial investment of one day's salary, you will be encouraged to maintain your newly acquired savings habit. Consequently, if you consistently invest one day's salary per month, you will invest 12 days' salary in a year, which is equivalent to 40% of your monthly income.
Prioritize saving money and remember that you do not need to see the entire staircase, just take the first step.
f. News Shorts and Highlights! (June’ 23)
We, at Projection House, ardently believe that the value of news is a utility to empower the informed. Staying informed with the latest breaking news and updates on top news headlines is vital. By providing access to timely information, we contributed to the promotion of SDG 4 (Quality Education), SDG 8 (Decent Work and Economic Growth), and SDG 16 (Peace, Justice, and Strong Institutions). These goals aim to foster peaceful and inclusive societies, ensure access to justice for all, and establish effective, accountable, and inclusive institutions at all levels. Our efforts align with the National Agenda Pillar of 2030, which emphasizes the importance of these goals in driving sustainable development.
Also, our News Bulletin Board on the World Environment Day 5th June 2023, proudly displayed Projection House Team humble ‘recycling and reducing’ effort of using plastic bottles to dispose used plastic bags by compressing bags into bottles, conducive to waste volume reduction and saving landfill space. This aids in preventing stray animals from consuming trash and plastics, as well as preventing the clogging of drains and saving life underwater.
g. My health, my priority banking (July’ 23)
Embrace self-love by adopting a healthy lifestyle. Your well-being should always be a top priority, as nothing is more valuable than your health. Incorporating raw vegetables, fruits, and soaked nuts into your diet during office hours is a beneficial practice. By following a healthy diet, you contribute to SDG 3 (Good Health and Well-being), which focuses on ensuring healthy lives and promoting well-being for all at all ages along with other SDGs. This goal is intimately linked to the National Agenda Pillar of 2030, which emphasizes the importance of prioritizing good health and well-being in our daily lives.
More Details related to the same can be accessed here.
h. Excellence is not a skill, it’s an attitude (August’ 23)
Discover and unlock your hidden skills through the practice of skills swapping and embracing modern technologies. Skills swapping entails offering your assistance to others in a particular area of expertise and, in return, receiving support and knowledge from them in a different skill or domain.
By engaging in skills swapping, you actively contribute to SDG 9 (Industry, Innovation, and Infrastructure), which aims to promote inclusive and sustainable industrialization, foster innovation, and enhance infrastructure development. This goal emphasizes the importance of building resilient infrastructure, promoting technological advancements, and fostering an inclusive environment for skill sharing and knowledge transfer.
Moreover, this initiative aligns with the National Agenda Pillar of 2030, which recognizes the significance of promoting innovation and embracing innovative technologies for sustainable development.
i. Breed the Goodness, the stories left untold (September’ 23)
Introducing our Sustainability initiative for the month of September
"Breed the Goodness, the Stories Left Untold" - Unveil the Unspoken Narratives.
As quoted by Pat Conroy, “The Most powerful words in English are, Tell me a Story”. In a world overflowing with stories, we believe there are countless narratives that remain hidden, silenced, or overlooked. "Story Untold" aims to change that. Our mission is to provide a voice to those whose stories have gone unheard, to celebrate diversity, and to foster empathy, understanding, and unity.
Short inspiring stories are powerful devices for empowering human (employees) brains to understand and embody an organization’s core values in general and, offering motivating and valuable lessons for life journey at large. Amongst other SDGs, these stories also promote SDGs 8 (Decent Work and Economic Growth), 9 (Industry, Innovation, and Infrastructure), and 11 (Sustainable Cities and Communities), emphasizing the importance of inclusive, safe, resilient, and sustainable cities and human settlements. They align with the National Agenda Pillar of 2030, driving progress towards these goals.
j. Plant a tree & gift a plant (October’ 23)
Planting a tree plays a crucial role in increasing ecosystem resilience. In the face of global climate change, tree planting has gained immense popularity as a solution. There are approx. 3 trillion trees across the Globe, with 15 billion trees being destroyed every year leading to deforestation. We with a population of 8 billion people, if 40% of the population, that is approx. 3.2 billion people plant and gift a tree in a year. We are replanting almost 6.4 billion, in addition to the new plants grow naturally from the seeds and roots. (Afforestation), with this Micro input, we can produce Macro result Water lifecycle, evaporation, condensation, precipitation happens. Also, we must reduce the usage of tissues. Above statement is one of our principles of Projection house theory of sustainability at workplace.
In addition to other SDGs, this initiative supports SDGs 11 (Sustainable Cities and Communities), 13 (Climate Action), 14 (Life Below Water), 15 (Life on Land), and 17 (Partnerships for the Goals). By promoting tree planting, we contribute to climate change mitigation, conservation of marine and terrestrial ecosystems, sustainable land use, and the revitalization of global partnerships for sustainable development. This effort aligns with the National Agenda Pillar of 2030, emphasizing the importance of these goals in driving sustainable development.
k. Bring life to Happiness Emoji (November’ 23)
By engaging in simple gestures, we have the power to make a positive impact on the lives of those in need. These small actions can create significant differences in people's lives. This initiative aligns with SDG 4, 11 and 16 and the National Agenda Pillar of 2030. SDG 16 emphasizes the importance of promoting peaceful and inclusive societies, ensuring access to justice, and establishing effective and accountable institutions. Through our efforts, we contribute to building a more just and equitable world for all.
l. Why wait to die to reach heaven, we can make our Earth as our heaven (December’ 23)
As compassionate individuals, we possess the unique ability to empathize with others' pain and share in their happiness. Our perspective on the world is unfiltered and genuine, free from divisive lenses that create artificial divisions.
We proudly consider ourselves the original version of humankind, embracing our innate qualities. With this in mind, we strive to set an example and inspire other organizations to adopt a series of positive habits in the workplace, fostering a sustainable environment. Our overarching theme is "Today for Tomorrow," emphasizing the importance of acting now to secure a better future.
Together, let us create a model that serves as an inspiration for all organizations. By implementing these good habits, we can collectively build a sustainable workplace and contribute to a brighter tomorrow.
At Projection House, we embody the values of our forefathers, leaders and believe in the innate goodness, progressiveness, and empathy of every individual. With a pure perspective, we pursue disruptive innovation and aim to be the original version of humankind. By implementing positive workplace habits and understanding the power of small actions, we create a collective impact for sustainability. Consistency is key, and together, we can create a significant positive change. Let's join hands to foster a sustainable environment, we are the raindrops with power to create an ocean.
